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adblocker Ad blocking softwareFor some time I was a strong advocate for Adblock Plus. The recent information about how they'll be setting the stage for better advertising seemed a bit strange to me. The story was about how Adblock Plus now sells ads. There's nothing really wrong with Adblock Plus doing this, they still honor their "Allow unobtrusive advertising" option and from what I've read it will work with how they will be selling ads. Since the news of Adblock Plus selling ads, I've made the switch to uBlock Origin. I figured I'd give it a try. I liked how well Adblock Plus worked and that it just worked. It removed elements and hide them very well. I tried uBlock Origin last year and it had problems doing this. This time it seems to work a lot better. The comprehensive list choices are also very appealing. Not only can you pair it with favorites like EasyList and EasyPrivacy, you can make use of other lists like ones by Disconnect. The overall performance is said to be better than that of Adblock Plus. Though I do question the testing samples ever since Firefox 41 fixed a bug that would affect Adblock Plus performance. So far though, I am liking and learning uBlock Origin. Let's hear what you think!
Publishers would love internet users to decide that, actually, they don't need to install an ad-blocker on their browser of choice. But a new report from research firm eMarketer suggested on Tuesday that there's no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users in the U.S., from 51.9 million, or 20%, last year, eMarketer said. In 2017, ad-blocking web surfers in the U.S. will total 86.6 million, or 32%. Desktop and laptop computers are still far more popular for ad-blocking than smartphones, the report found. In 2016, 23.8% of U.S. internet users will have a blocker installed on a desktop or laptop, while only 7.8% of these users will have one installed on a smartphone. View the full article
The service prevents ads from appearing on websites unless it has given them permission to be displayed. German broadcasters RTL and ProSiebenSat.1 had argued that browser plug-in was anti-competitive and threatened their ability to offer users content for "free". However, a court in Munich ruled in favour of AdBlock's owner Eyeo. Ben Williams, a spokesman for the German company, told the BBC the dispute had been the biggest one it had faced to date "just by nature of the people involved and the amount of claims that they had". "This is the fourth time that massive publishers have brought legal proceedings against our start-up," he added in a follow-up email. View the full article
adblock Ad blockers gain ground as consumers say 'Enough'
NewsBot posted a topic in Backpage NewsThe use of ad-blocking software is growing as Internet users try to deal with the swelling number of ads delivered programmatically and the pervasive tracking of their online behavior. This growth has set alarm bells ringing within the online advertising industry, with concerns that the use of ad blockers could damage publishers' online revenues. Just last week it emerged that two groups of publishers in France are considering a lawsuit against, Eyeo GmbH, the maker of AdBlockPlus. While behavioral advertising ideally makes advertising more relevant to viewers, some people find it "creepy"; data shows that last year's revelations of the National Security Administration's attempts to track citizens online has made them warier than ever. View the full article
adblock plus Adblock Plus reveals problems with advertising
NewsBot posted a topic in Backpage NewsSeeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot ignore that, by using ABP, millions of users actively protest against the worst forms of advertising. On grounds that it represents a major economic threat to their business, two groups of French publishers are considering a lawsuit against AdBlockPlus creator Eyeo GmbH.(Les Echos, broke the news in this story, in French). Plaintiffs are said to be the GESTE and the French Internet Advertising Bureau. The first is known for its aggressive stance against Google via its contribution to the Open Internet Project. (To be clear, GESTE said they were at a â€œlegal consulting stageâ€, no formal complaint has been filed yet.) By his actions, the second plaintiff, the French branch of the Internet Advertising Bureau is in fact acknowledging its failure to tame the excesses of the digital advertising market. Regardless of its validity, the legal action misses a critical point. By downloading the plug-in AdBlock Plus (ABP) on a massive scale, users do vote with their mice against the growing invasiveness of digital advertising. Therefore, suing Eyeo, the company that maintains ABP, is like using Aspirin to fight cancer. A different approach is required but very few seem ready to face that fact. View the full article