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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users. Soon it will begin to use that information for ad targeting on Facebook. Facebook already enables retargeting to users who've previously visited specific websites and apps, which advertisers can turn on by affixing tracking software to their products. Additionally, ads can be retargeted to Facebook users on their desktop screens via FBX, the company's ad exchange, which a plethora of demand-side platforms like Turn and