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Facebook can’t win the war it started on ad blockers last week. So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written over with the words “THIS IS AN AD.” Facebook announced that it was taking measures to prevent ad blockers from working on Tuesday last week. On Thursday the largest ad blocker out there, Adblock Plus, informed users of a simple tweak to their settings that would defeat Facebook’s blocker blockade. View the full article -
facebook Facebook plans to circumvent adblockers is illegal in EU
NewsBot posted a topic in Backpage News
On August 9th 2016, Facebook issued a press release stating they intend to change the way they deal with adblocking on their web site. Andrew Bosworth, VP of Ads & Business Platform for Facebook states: (Emphasis added) However, In February this year, we obtained a letter from the European Commission stating that such activites in Europe would be a breach of Regulation 2002/58/EC (known as the ePrivacy Directive). The letter was in response to questions we asked the European Commission specifically with regards to the detection and circumvention of adblocking tools and whether or not such activities would be lawful under European laws and regulations. View the full article -
Adblock Plus launched a workaround to Facebook’s ad block bypass today that ham-handedly removes posts from friends and Pages, not just ads, according to a statement provided by Facebook to TechCrunch. That “plan to address the issue” is coming quick. A source close to Facebook tells me that today, possibly within hours, the company will push an update to its site’s code that will nullify Adblock Plus’ workaround. Apparently it took two days for Adblock Plus to come up with the workaround, and only a fraction of that time for Facebook to disable it. View the full article
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In a very quick turnaround, the Adblock Plus community has already blocked the intrusive Facebook ads. Yesterday we posted a story that Facebook was going to force using on desktops to see ads whether they had an adblocker or not. We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations. A new filter was added to the main EasyList about 15 minutes ago. You’ll just need to update your filter lists (see below for how). If you want to manually add the filter, here is the code you need: facebook.com##DIV[id^="substream_"] ._5jmm[data-dedupekey][data-cursor][data-xt][data-xt-vimpr="1"][data-ftr="1"][data-fte="1"] As many of your know, the filter lists that “tell” Adblock Plus what to block are in fact the product of a global community of web citizens. This time that community seems to have gotten the better of even a giant like Facebook. View the full article
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Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its allowing them to opt-out of ad targeting categories and Custom Audience customer lists uploaded by advertisers. Today all desktop users will see an announcement atop the News Feed explaining that while web adblockers may no longer work, they can visit their Ad Preferences settings to block ads from particular businesses. Facebook commissioned research firm Ipsos to investigate why reports say 70 million Americans and nearly 200 million people worldwide use adblockers. It found that “The main reasons cited for using ad blockers include avoiding disruptive ads (69%), ads that slow down their browsing experience (58%) and security / malware risks (56%).” Privacy wasn’t the top answer. So Facebook thinks if its can make its ads non-interruptive, fast, and secure, people won’t mind. View the full article