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Rethink Internet Explorer campaign

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Internet Explorer is no longer just the browser you use to download other browsers (even though, for many people, that will always remain the case). These days it’s a decent, fast and standards compliant offering that you don’t have to be embarrassed to admit to using.

 

Microsoft’s clever, self-deprecating Browser You Loved to Hate campaign did a great job of challenging people’s views and getting them to take a second look at Internet Explorer, and today the software giant launches a new initiative and website, called Rethink, which aims to showcase how Internet Explorer is helping to "create a web that is fast, beautiful and perfect for touch" while also, Microsoft hopes, getting people to rethink their views on the much maligned browser.


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