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Verizon will have to pay $1.35m fine over 'supercookie'

NewsBot
in Backpage News

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The Federal Communications Commission (FCC) has announced that it has found Verizon Wireless to have deliberately violated the privacy of its users.

Verizon Wireless is the largest US carrier with over 100m subscribers, but failed to disclose the practice of using supercookies in order to violate their users privacy from late 2012 until 2014, violating a 2010 FCC regulation on Internet transparency.

Supercookies are un-deletable and contain unique identifiers that the company used to identify users so that Verizon and others could target their advertising based on the user’s web browsing history. The information contained in the supercookies allowed advertisers to fine tune their adverts and deliver them to likely receptive recipients.

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