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74% of Netflix users would cancel instead of view advertisements

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In its early days as a streaming service, Netflix wasn’t just the biggest and best company on the block – it was the only one. In those heady days, Netflix was able to charge low subscription rates and still provide a catalog that included just about everything.

As we’ve seen, that’s been changing. With new competition from companies like Hulu and Amazon, Netflix has seen streaming deals get pricier and customers get antsier. For a few years now, Netflix’s catalog has been shrinking while its prices have been rising.

So where’s a streaming company to find new profits in a tight market? According to some people, the answer is for Netflix to start showing ads, like competitor Hulu does. That would give the company new revenue streams without forcing them to raise prices.

Of course, there’s a group of stakeholders that’s still left unaccounted for here: Netflix’s customers. We decided to ask them about the issue. And, in a survey of more than 1,200 people on Reddit, we got some pretty clear answers.

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