Redbox is testing a streaming service

Redbox is officially venturing back into streaming — on a trial basis, anyway. A Redbox spokesperson told Variety Thursday that the company has started to test its new streaming service, dubbed Redbox Digital, with some customers. Variety first reported in April about Redbox’s plans to launch a new streaming service.

“We are testing a potential new transactional digital VOD and EST offering, with a small subset of our customers, designed to complement our core kiosk rental business,” a company spokesperson said via email. “As we test and learn from our customers, we will make evaluations that determine any future course of action.”

As part of these tests, Redbox recently published an iPad app for the new service, dubbed Redbox Digital, on the App Store. It also updated its official terms of service on its website with an entire section devoted to the streaming service, which spells out territorial and other common usage restrictions for digital services.

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