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Facebook inflated video stats for two years

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Facebook has been overestimating the average time it told advertisers that users were spending watching videos on its platform for two years, possibly affecting marketer spending on Facebook ads. The metric was artificially inflated because it only counted videos as viewed if they had been seen for three or more seconds, not taking into account shorter views, the company revealed several weeks ago in...

Read more about Facebook inflated video stats for two years on Lunarsoft.

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