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Facebook revenue increases by blocking ad blockers

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Facebook’s recent workaround for Adblock Plus and other ad blockers is already earning it money. On today’s blockbuster Q3 earnings call, the company said desktop ad revenue grew 18 percent year-over-year this quarter compared to around 9 percent in previous quarters, and that thwarting ad blockers was largely the cause for that boost. While Adblock Plus announced it would circumvent the ban, and temporarily...

Read more about Facebook revenue increases by blocking ad blockers on Lunarsoft.

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