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Apple’s iTunes App Store is home to over 1.5 million apps and Google Play hosts over 2 million, but the number of apps that actually get installed and used on consumers’ devices is still quite small. We already knew that people only interacted with a small handful of third-party apps on a regular basis, and now, according to a new study on mobile app usage, we learn that about one in four mobile users only use an app once. Based on data from analytics firm Localytics, and its user base of 37,000 applications, user retention has seen a slight increase year-over-year from 34 percent in 2015 to 38 percent in 2016. However, just because this figure has recovered a bit, that doesn’t mean the numbers are good. Instead, what this indicates is that 62 percent of users will use an app less than 11 times. View the full article
Dropbox is a name that's usually associated with online storage where it finds itself pitted against the likes of Google Drive and Microsoft's SkyDrive. But now the company could be branching out in a new direction with the purchase of Sold, one of the simplest online selling services ever invented. Sold existed as an iOS and Android app and the idea was that a user uploaded a photo and brief description and everything else was taken care of by Sold -- no worrying about determining the best price or calculating postage. Or as Sold put it "doing all the dirty work for" users. There are no details about what will happen to Sold now that it has been, er, sold, but for now the site has been effectively shut down. A statement on the Sold website reads: "As of today, our service will no longer be accepting new items". View the full article