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  1. Snapchat has proven to be a great resource for people to connect all over the world through the power of their smartphone. However, a sizeable user base also brings with it a sizeable opportunity for advertising revenue, and that's exactly what the company appears to be promoting - just maybe not in the way you'd expect. The company has filed a patent for a system using object recognition to serve users sponsored filters. The technology outlined by the company would identify items in pictures, then offer users image overlays from related brands. It's essentially tailored advertising on a pretty unnecessary in-depth scale. Despite the application including details about the object-spying described above, its primary purpose is to offer a more general system of recognition-based photo filters. View the full article
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