NewsBot Posted May 15, 2015 Share Posted May 15, 2015 Mobile networks in Europe plan to start blocking online ads to target Google’s stranglehold on digital ad revenue, according to a report in the Financial Times.The newspaper says that “several” carriers have installed ad-blocking software — developed by an Israeli company called Shine — in their data centers, and plans are afoot to switch the technology on by the end of the year. The software stops most ads from loading, though “in-feed” ads like the ones you find on Twitter or Facebook aren’t affected.Citing a source at one European carrier, the report suggests that the network will introduce an opt-in ad-free service initially, but is also considering extending it to its entire network automatically. It’s not clear whether this would be a paid or free offering, but ultimately it’s designed to target the major online ad companies such as Google.View the full article Quote Link to comment Share on other sites More sharing options...
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