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Facebook's been taking a lot of heat lately for failing to understand (or pretending to fail to understand) how its Internet.org initiative spells trouble for net neutrality. As noted previously, Facebook's vision has been to deploy a "free" walled-garden service like AOL to developing nations. Critics have been dropping out of Internet.org, stating they don't like Facebook picking which companies get included in the walled garden. Things have gotten particularly heated in India, where neutrality advocates have made it very clear they think Facebook's vision hurts the open Internet long term.

Zuckerberg's response so far? You're hurting the poor if you don't like the way we're doing things, because a walled garden is better than no Internet at all. Of course that's a false choice: Facebook could offer subsidized access to the real Internet, it just wouldn't get pole position in delivering ads to billions of new users in dozens of developing nations. It's a mammoth advertising play dressed up as utterly-selfless altruism, with a dash of indignant at suggestions there's a better way.

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