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Comcast will let customers get Netflix on its set-top box

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Cable giant Comcast will allow popular web video streaming service Netflix onto its X1 platform, the companies confirmed after being asked by Recode about talks to do so.

Said the pair in a statement: “Comcast and Netflix have reached an agreement to incorporate Netflix into X1, providing seamless access to the great content offered by both companies. We have much work to do before the service will be available to consumers later this year. We'll provide more details at that time.”

Sources said the deal to be on the cable giant’s set-top box would be akin to the arrangement that Netflix has cut with smaller cable operators in the United States and bigger ones across the globe. Basically, the Netflix app is present on the X1 platform, for users to sign into, making it easier than using other ways to do so.

Netflix also has deals with Apple, Roku and Google’s Chromecast, with its app offered on these Internet TV services. It also is embedded in smart televisions.

A recent report by Morgan Stanley, in fact, raised this possibility of a Comcast deal, especially noting that it could benefit by getting a larger bounty from Netflix for adding subscribers. It would also help Comcast have a more competitive video offering to others, like Roku, Verizon and Dish, that have apps from services like Hulu and Netflix.

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