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Warner Bros paid YouTubers thousands to promote games

NewsBot
in Backpage News

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YouTubers including PewDiePie were paid tens of thousands of dollars to give video games positive reviews, it's been claimed.

Warner Bros, makers of Shadow of Mordor, has reached a settlement with the Federal Trade Commission (FTC) after they were accused of hiding the payments from people.

The FTC, a consumers rights organisation, stated Warner Bros had deceived customers by paying YouTubers to promote the game without admitting it.

The company is now banned from hiding similar deals in the future and from pretending sponsored videos are the work of independent producers.

"Consumers have the right to know if reviewers are providing their own opinions or paid sales pitches," said Jessica Rich from the FTC.

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