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Facebook can't win against ad blockers and here's the proof

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Facebook can’t win the war it started on ad blockers last week.

So say Princeton assistant professor Arvind Narayanan and undergraduate Grant Storey, who have created an experimental ad “highlighter” for the Chrome browser to prove it. When you have Facebook Ad Highlighter installed, ads in the News Feed are grayed out and written over with the words “THIS IS AN AD.”

Facebook announced that it was taking measures to prevent ad blockers from working on Tuesday last week. On Thursday the largest ad blocker out there, Adblock Plus, informed users of a simple tweak to their settings that would defeat Facebook’s blocker blockade.

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