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Apple has started showing ads in the iOS App Store for US users. Searching for popular terms like “taxi,” “calendar,” or “to-do list” delivers a banner advert for promoted apps above the search results. The company announced plans for this earlier this year, and a small number of iPhone and iPad users signed up to the iOS 10 beta have already been shown the...

Read more about iOS App Store ads appear by Apple itself on Lunarsoft.

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