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Ad firms hurting due to Apple’s Intelligent Tracking Prevention feature

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Internet advertising firms are losing hundreds of millions of dollars following the introduction of a new privacy feature from Apple that prevents users from being tracked around the web. Advertising technology firm Criteo, one of the largest in the industry, says that the Intelligent Tracking Prevention (ITP) feature for Safari, which holds 15% of the global browser market, is likely to cut its 2018...

Read more about Ad firms hurting due to Apple’s Intelligent Tracking Prevention feature on Lunarsoft.

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