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Internet startup culture has evolved and matured over the past five years, and there’s no better example of this than the RISE conference happening this week in Hong Kong. Whereas Silicon Valley was once the sole hub of internet innovation, startups here hail from Bangalore, Singapore, and other cities. The macho bravado many associate with the culture has even dampened somewhat—34% of attendees are women. As startup culture has gone global and transcended stereotypes, though, one of its defining traits has stuck around. Startup jargon is alive and well, and it seems to be getting worse.