Jump to content
Sign in to follow this  
NewsBot

Startups use trivial jargon to sound more important

Recommended Posts

Internet startup culture has evolved and matured over the past five years, and there’s no better example of this than the RISE conference happening this week in Hong Kong. Whereas Silicon Valley was once the sole hub of internet innovation, startups here hail from Bangalore, Singapore, and other cities. The macho bravado many associate with the culture has even dampened somewhat—34% of attendees are women.

As startup culture has gone global and transcended stereotypes, though, one of its defining traits has stuck around. Startup jargon is alive and well, and it seems to be getting worse.

“Content.” “Platforms.” “Synergy.” “End-to-end.” “Solutions.” It’s nearly impossible to find a startup at the conference that doesn’t resort to jargon when describing itself.

These words sound technical and informed. But they mean nothing, and they make it difficult for ordinary people to understand what a company actually does. In an effort to either sound smart and attract investors, or to simply dress up an otherwise boring product, startups that rely too much on jargon end up alienating the users they want to attract.

View the full article

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

×