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Free music website set to challenge iTunes

A new free music website has won the backing of Universal Music, creating a new model that could challenge market leader Apple's iTunes Music Store.

New York-based SpiralFrog, which plans to launch its service later this year, said Universal Music, a unit of France-based Vivendi, has agreed to make its library available for the service to United States and Canadian customers.

The site is apparently the first to offer legal music downloads for free to customers willing to watch online advertisements.

The inclusion of the biggest of the big four music labels is expected to give SpiralFrog an edge with consumers.

The move has the potential to shake up the online music sector, dominated by Apple Computer's iTunes Music Store, whose marketing of 99 US cent song downloads has become a model used by rivals.

Read more -> Free Music

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