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Twitter debuts Twitter Analytics

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For a while now, verified users and advertisers have been able to check statistics about their Twitter account so they can see how many times individual tweets have been viewed, check what types of tweet encourage the most engagement, and so on. Now Twitter Analytics is available to everyone -- free of charge.

 

It doesn’t matter if you have a blue verified tick next to your name or not, now you can use the analytics dashboard to check the performance of tweets. While this is a useful tool for businesses, for the average Twitter user it is a tool that will satisfy an idle curiosity and provide a way to while away the time obsessing over what key phrases yield the greatest return.

 

For those with a fascination for figures, the ability to see how many people view individual tweets is a dream come true. It might not be quite as in-depth as you might expect, or hope, but it strikes a good balance between providing useful information and remaining easy to use. Of course, additional data would be great, but it would end up complicating things. There's an eye-pleasing graph that shows at a glance how many hits your tweets have earned you.


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