NewsBot Posted March 31, 2016 Share Posted March 31, 2016 By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user's monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis, anywhere from 18% to 79% of your monthly data bucket can go toward delivering advertising. Previous studies had pegged this between 10% and 50%. Looking at individual page elements, between the ads and the Javascript used sometimes to deliver them, this data consumption can be substantial: View the full article Quote Link to comment Share on other sites More sharing options...
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