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Why Are People Using Ad Blockers? Ads Can Eat Up To 79% Of Mobile Data Allotments

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By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user's monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis, anywhere from 18% to 79% of your monthly data bucket can go toward delivering advertising. Previous studies had pegged this between 10% and 50%.

Looking at individual page elements, between the ads and the Javascript used sometimes to deliver them, this data consumption can be substantial:

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