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Found 6 results

  1. For some time I was a strong advocate for Adblock Plus. The recent information about how they'll be setting the stage for better advertising seemed a bit strange to me. The story was about how Adblock Plus now sells ads. There's nothing really wrong with Adblock Plus doing this, they still honor their "Allow unobtrusive advertising" option and from what I've read it will work with how they will be selling ads. Since the news of Adblock Plus selling ads, I've made the switch to uBlock Origin. I figured I'd give it a try. I liked how well Adblock Plus worked and that it just worked. It remo
  2. Publishers would love internet users to decide that, actually, they don't need to install an ad-blocker on their browser of choice. But a new report from research firm eMarketer suggested on Tuesday that there's no such hope on the horizon. U.S. internet users running ad blockers will grow this year to 69.8 million, or 26.3% of web users in the U.S., from 51.9 million, or 20%, last year, eMarketer said. In 2017, ad-blocking web surfers in the U.S. will total 86.6 million, or 32%. Desktop and laptop computers are still far more popular for ad-blocking than smartphones, the report foun
  3. By now, usage caps on both fixed and wireless networks have grown increasingly common. And while broadband carriers are endlessly looking toward caps and zero rating for a competitive and financial advantage, overlooked is the fact that a huge amount of a user's monthly bandwidth allotment is now being eroded by good old advertising. How much? According to a new study by Enders Analysis, anywhere from 18% to 79% of your monthly data bucket can go toward delivering advertising. Previous studies had pegged this between 10% and 50%. Looking at individual page elements, between the ads and th
  4. The service prevents ads from appearing on websites unless it has given them permission to be displayed. German broadcasters RTL and ProSiebenSat.1 had argued that browser plug-in was anti-competitive and threatened their ability to offer users content for "free". However, a court in Munich ruled in favour of AdBlock's owner Eyeo. Ben Williams, a spokesman for the German company, told the BBC the dispute had been the biggest one it had faced to date "just by nature of the people involved and the amount of claims that they had". "This is the fourth time that massive publishers have brought lega
  5. The use of ad-blocking software is growing as Internet users try to deal with the swelling number of ads delivered programmatically and the pervasive tracking of their online behavior. This growth has set alarm bells ringing within the online advertising industry, with concerns that the use of ad blockers could damage publishers' online revenues. Just last week it emerged that two groups of publishers in France are considering a lawsuit against, Eyeo GmbH, the maker of AdBlockPlus.  While behavioral advertising ideally makes advertising more relevant to viewers, some people find it "creep
  6. Seeing a threat to their ecosystem, French publishers follow their German colleagues and prepare to sue startup Eyeo GmbH, the creator of anti-advertising software AdBlock Plus. But they cannot ignore that, by using ABP, millions of users actively protest against the worst forms of advertising. On grounds that it represents a major economic threat to their business, two groups of French publishers are considering a lawsuit against AdBlockPlus creator Eyeo GmbH.(Les Echos, broke the news in this story, in French). Plaintiffs are said to be the GESTE and the French Internet Advertising
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