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Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn't need to worry: Google's own YouTube. It has a unique immunity against the forthcoming penalty. The penalty - which SearchEngineLand dubbed the Emanuel Update - impacts Google's web search results. If someone has reported a web search listing as being a copyright violation, using the DMCA takedown mechanism, that's a strike against the entire site. Accumulate enough strikes (how many, Google's not saying), and a publisher may find their entire site hit with a penalty. Every page, whether it was reported for copyright infringement or not, will have less chance of ranking well. View the full article