Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn't need to worry: Google's own YouTube. It has a unique immunity against the forthcoming penalty.

The penalty - which SearchEngineLand dubbed the Emanuel Update - impacts Google's web search results. If someone has reported a web search listing as being a copyright violation, using the DMCA takedown mechanism, that's a strike against the entire site.

Accumulate enough strikes (how many, Google's not saying), and a publisher may find their entire site hit with a penalty. Every page, whether it was reported for copyright infringement or not, will have less chance of ranking well.

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This f***ing sucks.

All sites should be treated equally, YouTube should not be exempt!

Also a search engine should not try be some moral judgement and penalize sites which content they disagree with.

A search engine should be neutral and find what I search.

A search engine should provide results that I want, not that they want.

Give customers what they want!

If they start with this s***, I'll be ditching Google search. Maybe for DuckDuckGo or Bing.

No real surprise with Google owning YouTube. I'm sure I'm not the only one who thinks Google is getting too large and has forgotten their promises.

Google is all about making money; this doesn't surprise me a bit.

I have liked Google very much before, but this upsets me very much.

Wonder if people gonna file fake/frivolous DMCA requests against their competition...